About me & my Little Humbugs

My Name is Amie and I live in the small market town of Aylsham with my husband Stuart, and our two little girls, Ella and Phoebe. We are surrounded by the wonderful Norfolk countryside - a place where we like to explore on a weekend.

I am almost 30 years young, and have lived in Norfolk all of my life, however, I do love to travel and see new places. As the children get older, we are hoping to travel much more with them.

I have always been very creative, and loved making things when I was a child. My children take after me in this sense - they both love colouring, gluing and sticking whenever they can.

I created my first Reward Jar when my eldest daughter, Ella, was potty training. The incentive of receiving a star to put in her very own jar was amazing and she was potty trained in no time at all. We then started using the jar to reward good behaviour, and again, this worked brilliantly and so I launched the Reward Jar product as part of my keepsake business, before working closely with a designer to develop my own range. This is when Little Humbug was born!

Since then, Phoebe has potty trained, and responded very well to the reward jar. She was dry in just a couple of days. It helped being so small and compact so we could take it in to nursery for the ladies to use there too.

Inspired very much by my own children, my range has evolved as my business has grown.

I started my business with the goal of being able to leave my day job, and be there more for my children. I wanted to be the one doing the school runs and popping along into school if they needed any parent help. My greatest business achievement came when I was able to leave that day job for maternity leave with my youngest, Phoebe, and not go back.

My best seller is the Jar shaped reward system. I do a happy dance whenever an order comes in and love seeing what colours and combinations you have chosen. I paint and make the systems in the spare bedroom, while listening to 'naughties R'n'B'. I love making the jars and other systems to suit your little ones personalities, and being able to have their names on them makes them even more special. Get your little one involved when choosing the system - it will help!

My business is only limited by my imagination. So you will see new shapes and designs releasing whenever I can make one of my new ideas a reality.

I am here to answer any questions you may have, so please do get in touch!

Amie x